We Are Germin8™

         Germin8 is a Social Media Intelligence company focused on helping you understand and act in real time on the gazillions of conversations by your stakeholders.

Explic8™ is Germin8's stakeholder insights and engagement platform that collects and analyses conversations in real time from public sources and private sources, and converts them into industry-specific actionable insights and leads.

Brands That Use Explic8

Germin8 BrandPartners

Agencies That Use Explic8

Germin8 AgencyPartners

Why Use Explic8

We are focused on developing software products for business analytics and decision support that enable optimal decisions in the face of incomplete or imprecise information.

  • Wide Coverage

    Explic8 collects large volumes of unstructured conversations in real time from social sites and news sites using its own crawlers as well as via third party APIs. Apart from popular platforms like Facebook, Twitter, YouTube, Linkedin and Pinterest, Explic8 covers millions of other social networking sites, review sites, Q&A sites, forums, video and image sharing sites, classifieds sites, social bookmarking sites, blogs, and news sites.

    Wide Coverage
  • Granular Insights

    Explic8's industry-specific ontologies help to understand what customers are saying about your brands, products, product features and your competition. We have ready-to-use ontologies for many sectors like Media and Entertainment, Financial Services, Automobiles, Hotels, Retail, Home Electronics and Pharmaceuticals. These ontologies can are easily customized for your specific business requirement.

    Granular Insights
  • Sentiment Analysis

    Conversations are analysed using proprietary Natural Language Processing and Machine Learning Algorithms, to uncover the key issues being discussed along with the sentiment on each topic.

    Sentiment Analysis
  • Intuitive Design

    Explic8's design is simplicity itself, with a focus on functionality over features. This makes it easy for a novice to pick up. In the hands of an expert, it is an analytical beast.

    Intuitive Design

Explic8 Features

Such Awesome Features

Features

  • Real time dashboard

    Real time dashboard

    Explic8's analyses is displayed on live dashboards that contain customizable interactive charts that allow you to generate actionable insights in real time. The charts are easy to filter based on demographics, influence, sentiment and time period, and allow you to drill down to the actual stakeholder posts. User-specific dashboards enables each team member to work independently but also share their findings with others in their team.

  • Automated Reports

    Automated Reports

    The Report feature allows users to choose templates, brand the report, customize graphs to be used, write inferences and have it emailed directly to team members or clients instantly or periodically depending on the frequency selected.

  • Real Time Alerts

    Real Time Alerts

    Get Real Time Alerts via email, even when you are not logged in to Explic8. You can create multiple alerts for unique causes, which can then be directed to specific team members within the company. For example, mentions from news sites can directly go to your Corporate Communications team and customer complaints & queries alerts can be be routed to Customer Support teams.

  • Direct Response Module

    Direct Response Module

    Explic8 gives you the liberty to directly engage with your stakeholders / prospects on social media through the dashboard itself. The direct response module helps save time by allowing posts/queries to be responded from the same interface, and not having to open and login to the original site where the conversation was posted.

FREE TRIAL

Services - Offerings

Subscription to Explic8 can be supplemented by Value Added Services provided by Germin8 and its partner agencies.

  • Brand Monitoring
    Brand Monitoring
    Germin8's brand monitoring service gives you a 360 degree view of your stakeholders actions, feedback, opinions, and sentiment about your brand. We monitor millions of social media sites, online news sites and also your own social media channels, and all this in real time, across geographies and across multiple languages.
  • Customer Management
    Customer Management
    We work as an extension of your internal customer care team with the objective of improving customer delight. Our Customer Management Services range from responding to stakeholder queries and complaints in social media to generating insights related to your products, services and customer care.
  • Campaign Analytics
    Campaign Analytics
    Launched a new product? Running an online contest? Created a new Television Commercial? And you want to know what your consumers think? Germin8's Campaign Analytics services help measure the impact of your communication by analysing social media conversation to provide you with real time insights on what's working and what's not.
  • Lead Generation
    Lead Generation
    Germin8 helps you identify conversations where authors have directly or indirectly expressed an intent to buy or are looking for a product/service that you have to offer. With a prequalified lead, your sales team can now engage with them and close deals with a much higher strike rate.
  • Industry & Competitive
    Analysis
    Industry & Competitive Analysis
    Analyse what stakeholders are saying about your competitors to assess & benchmark strengths and weaknesses of your products & services, and to know how your brand fares against your competitors on key industry-specific parameters.
  • Category Research
    Category Research
    Germin8's Category Research reports help you understand key attitudes, concerns, themes and needs that consumers express in social media, for a specific product category. These insights are then used by Marketing teams to improve communication strategies, augment existing products, or develop new products & services.
  • Customer Satisfaction
    Customer Satisfaction
    Germin8's Customer Satisfaction Solution helps you calculate the customer satisfaction for your brand and competitors on each customer touchpoint and experience driver as expressed in customer feedback shared online in social media. This helps you benchmark yourself against your competitors in terms of customer experience, and also provides you with insights on areas that need the most attention.
  • Influencer Engagement
    Influencer Engagement
    We help you run an influencer engagement campaign right from identifying the right users to, to managing their participation and measuring the effectiveness of the campaign. Germin8's algorithms ensure the right selection of social media users who are most influential for your product category and most engaged engaged with your brand.
  • Due Diligence
    Due Diligence
    If you are conducting a due diligence on a B2C brand, Germin8's social media insights report will help you understand the strength of that brand versus its competitors, key brand associations and consumer sentiment on product and service metrics. This will help you understand key opportunities and risk associated with the brand before you decide on partnering or investing.

Partners

We partner with some of the world's leading branding, market research, analytics & consulting companies to deliver a variety of bespoke solutions.

Partners

Careers

Partners

What’s like working at a place where innovation, entrepreneurship, and team work meet? Germin8 is built on the pillars of the eight core values – Integrity, Customer Centricity, Innovative & Disruptive, Open Communication, Respect, Entrepreneurial, Teamwork and Fun. We embrace innovative thinking and team play. Work and celebrations go hand in hand, be it birthdays, festivals or company outings--we are one big happy family with a very open & friendly environment.

If you think you are cut out to be a part of a company that dreams big, works on some path-breaking products in social media intelligence, and work with people who are passionate about what they do, join us!

Current openings:

Location: Mumbai
Experience: 2 - 5 years

About Germinait:
Germin8 is a Social Media Intelligence Company headquartered in Mumbai. Germin8 is focused on building products for analyzing social media data and textual data available within organizations to help them make better decisions based on insights drawn from that data.
The stakeholder conversations are taken from both public sources like social media and news, and private sources like emails and chats and analyzed through the tool and presented in the form of live interactive dashboards which generate actionable insights for various departments within an organization like Marketing, Customer Care, Corporate Communications, Sales, etc. The product was launched in 2012 and is currently being used by over a 100 brands directly or through partner agencies. 

Job Description:

  • Responsible for development, maintenance and quality related activities of web based software applications
  • Influence every step of the delivery process and take ownership for what you build
  • Collaborate and work closely with other developers in the team, solution architects, scrum masters and product owners
  • Problem solving and lateral thinking as part of a team, or individually, to meet the needs of the product
  • Estimating efforts for feature development and its timely delivery

Candidate Profile:
BE / BTech / ME / MTech with good academics (IIT and NIT candidates preferred)

  • Strong analytical and problem solving skills
  • Strong foundation in data structures, algorithms and OOAD (Java would be the preferred language)
  • Expert knowledge in Responsive Design
  • Hands on experience on Web frameworks (Spring, Play, Grails, etc.), Web application development constructs (AJAX, HTML5, CSS3, jQuery, angular.js, etc.) and Databases
  • Hands on experience on Web and RESTful APIs
  • Good understanding of scrum and Agile based processes
  • Interest in social media technologies

Contact Us:
If interested, please send us your updated resume on careers@germin8.com

Location: Mumbai
Experience: 2 - 5 years of development in big data technologies

About Germinait:
Germin8 is a Social Media Intelligence Company headquartered in Mumbai. Germin8 is focused on building products for analyzing social media data and textual data available within organizations to help them make better decisions based on insights drawn from that data.
The stakeholder conversations are taken from both public sources like social media and news, and private sources like emails and chats and analyzed through the tool and presented in the form of live interactive dashboards which generate actionable insights for various departments within an organization like Marketing, Customer Care, Corporate Communications, Sales, etc. The product was launched in 2012 and is currently being used by over a 100 brands directly or through partner agencies. 

Job Description:

  • Responsible for development, maintenance and quality related activities of big data analytics platform
  • Influence every step of the delivery process and take ownership for what you build
  • Collaborate and work closely with other developers in the team, solution architects, scrum masters and product owners
  • Problem solving and thinking laterally as part of a team, or individually, to meet the needs of the product.

Candidate Profile:

  • BE / BTech / ME / MTech in Computer Science / Computer Technology
  • Strong analytical and problem solving skills
  • Strong foundation in large scale data structures and high performance algorithms
  • Strong foundation in OOAD (Java would be preferred language)
  • Expert knowledge in Hadoop based technologies
  • Expert in data warehousing solutions and should be able to work with latest NoSQL technologies
  • Good understanding of scrum and agile based processes
  • Interest in social media technologies

Contact Us:
If interested, please send us your updated resume on careers@germin8.com

Location: Mumbai
Experience: 0 – 3 Years

About Germinait:
Germinait is in a business of identifying customer needs and using in-house skills and research ideas to develop solutions to meet those customer needs. As ‘AIT’ in the name suggests, Germinait is focused in building software products that utilize and benefit from Artificial Intelligence Technologies. Germinait collaborates closely with top AI researchers and domain experts around the world. Germinait is currently building a technology platform for social media analysis. Social media contains unstructured data in the form of blogs, online news, review sites, online forums, micro blogs, social networking sites etc. The platform will run NLP (Natural Language Processing) algorithms on unstructured data and generate business insights from it. The type of analysis is quite complex and also as the volume of processing is high, the platform will run on cluster environment and will use distributed storage technologies.

Job Description:

  • Design, prototype, implement and test machine learning and predictive analytics models
  • Identify, Develop and Extend machine learning solutions to relevant business problems
  • Analyze data that originates from users, services, or other automated systems to draw conclusions and derive solutions
  • Research the available literature to identify possible algorithms or intelligent solutions for the business problem and the available data
  • Develop and apply methods to statistically tune and validate algorithms to the available data
  • Ingest, transform, and manipulate massive unstructured datasets
  • Actively participate in solution brainstorming and design review sessions for the team

 

Candidate Profile:

  • Experience in applying machine learning and data mining techniques to real problems with copious amounts of unstructured data
  • Bachelors or Master's degree in Computer Engineering or related field or relevant experience to show for.
  • Ability to work independently to actively identify solutions for evolving business problems
  • Software engineering skill in one or more high level languages (C++, Java etc), data manipulation (SQL) and good understanding of software design patterns
  • Strong problem solving, analytical and technical skills
  • Strong foundation in data structures and algorithms
  • Strong written and verbal communication skills and a team player attitude

Candidates with skills in Python and its ML-related tool/libraries like numpy, pandas, scikit etc and common ML and analysis tools (R, Octave, Matlab) would be preferred
Candidates with strong understanding of the field of Natural Language Processing (NLP) algorithms would be preferred

Contact Us:
If interested, please send us your updated resume on careers@germin8.com

Location: Mumbai
Experience: At least 2 years’ experience as a Product manager

About Germinait:
Germin8 is a Social Media Intelligence Company headquartered in Mumbai. Germin8 is focused on building products for analyzing social media data and textual data available within organizations to help them make better decisions based on insights drawn from that data.
The stakeholder conversations are taken from both public sources like social media and news, and private sources like emails and chats and analyzed through the tool and presented in the form of live interactive dashboards which generate actionable insights for various departments within an organization like Marketing, Customer Care, Corporate Communications, Sales, etc. The product was launched in 2012 and is currently being used by over a 100 brands directly or through partner agencies. 

Job Description:

  • Understanding and analyzing user needs
  • Maintaining a deep understanding of the competitive landscape and trends
  • Validating and pitching new product ideas
  • Defining & Prioritizing features through detailed specifications, user stories and wireframes
  • Working with design and engineering teams through feature implementations
  • Maintaining timelines and keeping all stakeholders updated
  • Defining success metrics and analyzing product performance

Candidate Profile:

  • Self-driven, passionate and have experience in driving product/feature launches from start to completion
  • Having a knack for understanding user needs and translating them into user stories and specs/wireframes. Previously worked on creating user interface prototypes and wireframes on paper, PowerPoint, Visio or prototyping tools such as Axure / Balsamiq is a plus
  • Experience in driving and influencing product decisions through data
  • Oral and written communication skills are immaculate

Contact Us:
If interested, please send us your updated resume on careers@germin8.com

Location: Mumbai
Experience: 5+ Years

About Germinait:
Germin8 is a Social Media Intelligence Company headquartered in Mumbai. Germin8 is focused on building products for analyzing social media data and textual data available within organizations to help them make better decisions based on insights drawn from that data.
The stakeholder conversations are taken from both public sources like social media and news, and private sources like emails and chats and analyzed through the tool and presented in the form of live interactive dashboards which generate actionable insights for various departments within an organization like Marketing, Customer Care, Corporate Communications, Sales, etc. The product was launched in 2012 and is currently being used by over a 100 brands directly or through partner agencies. 

Job Description:
The Brand Manager is responsible for driving the growth of the brand within an organization and ensuring all aspects of its marketing and product development match.

  • Formulate and implements public relations strategies, selects and manages communications with external agencies, as well as develops media marketing strategies and other non-campaign activities.
  • Analyze the brand and current strategy and highlighting areas of weaknesses or conflicting messages.
  • Creating a brand plan and brand strategy and ensuring all aspects of the product or companies marketing and activities align with the ethos and goals of the brand.
  • Creating an enduring brand message that results in increased sales, brand loyalty and improving market share.
  • Championing the brand internally making sure all elements of the company understand the brand and its goals.
  • Managing the content and communications for the company and products
  • Working closely with all parts of the company to ensure commercial goals of the brand are met.
  • Developing and sustaining strong working relationships with all stakeholders.
  • Developing high quality and effective marketing materials that align correctly with the overall brand strategy.
  • Seek out new marketing opportunities that fit with the brand and maximizing all opportunities for growth.

Candidate Profile:

  • Previous experience working as a Communications or Marketing manager ideally with Digital or  Product or FMCG company
  • You will have hands on commercial experience and be driven and passionate in your approach to marketing.
  • Worked in a Publishing or Media house added advantage

Contact Us:
If interested, please send us your updated resume on careers@germin8.com

Location: Mumbai
Experience: 3 – 5 Years

About Germinait:
Germin8 is a Social Media Intelligence Company headquartered in Mumbai. Germin8 is focused on building products for analyzing social media data and textual data available within organizations to help them make better decisions based on insights drawn from that data.
The stakeholder conversations are taken from both public sources like social media and news, and private sources like emails and chats and analyzed through the tool and presented in the form of live interactive dashboards which generate actionable insights for various departments within an organization like Marketing, Customer Care, Corporate Communications, Sales, etc. The product was launched in 2012 and is currently being used by over a 100 brands directly or through partner agencies. 

Job Description:
The Marketing Manager oversees the execution of marketing strategy for the company.

  • Responsibility for planning and execution of all digital marketing
  • Guiding the day to day activities of the marketing team.
  • Evaluating customer research, market conditions and competitor data.
  • Devising strategies to drive online traffic to the company website.
  • Tracking conversion rates and making improvements to the website.
  • Developing and managing digital marketing campaigns
  • Utilizing a range of techniques including paid search, SEO and PPC.
  • Overseeing the social media strategy for the company.
  • Managing online and offline brand and product campaigns to raise brand awareness.
  • Managing the redesign of the company website.
  • Improving the usability, design, content and conversion of the company website
  • Lead Management
  • Review new technologies and keep the company at the forefront of developments in digital marketing.

Candidate Profile:

  • Bachelor degree in Marketing.
  • Experience managing PPC, SEO and Affiliate programmes.
  • Strong understanding of current online marketing concepts, strategy and best practice.
  • Experience in ecommerce, SEO, PPC, Email marketing, and social media.
  • Previous experience in a similar digital marketing role for 2-3 years
  • Loves to travel and network
  • Worked is a Digital Agency / Market Research /  IT Product Company is added advantage

Contact Us:
If interested, please send us your updated resume on careers@germin8.com

Say Hello!

Get in touch for any queries


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Call Germin8 +91-22-4006-4550 / 51 / 52 / 53,
+91-22-2927-1745 / 46 / 47,
+91-22-2927-1748 (Fax)

Mail Germin8 contact@germin8.com

Social Network Germin8 

Address:
501/502 Eco House,
Vishveshwar Colony, Off Aarey Road,
Goregaon (E), Mumbai 400 063,
India


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