We Are Germin8™

         Germin8 is a Big Data analytics company focused on helping you understand and act in real time on the gazillions of conversations by your stakeholders.

Explic8™ is Germin8's stakeholder insights and engagement platform that collects and analyses conversations in real time from public sources and private sources, and converts them into industry-specific actionable insights and leads.

Brands That Use Explic8

Germin8 BrandPartners

Agencies That Use Explic8

Germin8 AgencyPartners

Why Use Explic8

We are focused on developing software products for business analytics and decision support that enable optimal decisions in the face of incomplete or imprecise information.

  • Wide Coverage

    Explic8 collects large volumes of unstructured conversations in real time from social sites and news sites using its own crawlers as well as via third party APIs. Apart from popular platforms like Facebook, Twitter, YouTube, Linkedin and Pinterest, Explic8 covers millions of other social networking sites, review sites, Q&A sites, forums, video and image sharing sites, classifieds sites, social bookmarking sites, blogs, and news sites.

    Wide Coverage
  • Granular Insights

    Explic8's industry-specific ontologies help to understand what customers are saying about your brands, products, product features and your competition. We have ready-to-use ontologies for many sectors like Media and Entertainment, Financial Services, Automobiles, Hotels, Retail, Home Electronics and Pharmaceuticals. These ontologies can are easily customized for your specific business requirement.

    Granular Insights
  • Sentiment Analysis

    Conversations are analysed using proprietary Natural Language Processing and Machine Learning Algorithms, to uncover the key issues being discussed along with the sentiment on each topic.

    Sentiment Analysis
  • Intuitive Design

    Explic8's design is simplicity itself, with a focus on functionality over features. This makes it easy for a novice to pick up. In the hands of an expert, it is an analytical beast.

    Intuitive Design

Explic8 Features

Such Awesome Features


  • Real time dashboard

    Real time dashboard

    Explic8's analyses is displayed on live dashboards that contain customizable interactive charts that allow you to generate actionable insights in real time. The charts are easy to filter based on demographics, influence, sentiment and time period, and allow you to drill down to the actual stakeholder posts. User-specific dashboards enables each team member to work independently but also share their findings with others in their team.

  • Automated Reports

    Automated Reports

    The Report feature allows users to choose templates, brand the report, customize graphs to be used, write inferences and have it emailed directly to team members or clients instantly or periodically depending on the frequency selected.

  • Real Time Alerts

    Real Time Alerts

    Get Real Time Alerts via email, even when you are not logged in to Explic8. You can create multiple alerts for unique causes, which can then be directed to specific team members within the company. For example, mentions from news sites can directly go to your Corporate Communications team and customer complaints & queries alerts can be be routed to Customer Support teams.

  • Direct Response Module

    Direct Response Module

    Explic8 gives you the liberty to directly engage with your stakeholders / prospects on social media through the dashboard itself. The direct response module helps save time by allowing posts/queries to be responded from the same interface, and not having to open and login to the original site where the conversation was posted.

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Services - Offerings

Subscription to Explic8 can be supplemented by Value Added Services provided by Germin8 and its partner agencies.

  • Brand Monitoring
    Brand Monitoring
    Germin8's brand monitoring service gives you a 360 degree view of your stakeholders actions, feedback, opinions, and sentiment about your brand. We monitor millions of social media sites, online news sites and also your own social media channels, and all this in real time, across geographies and across multiple languages.
  • Customer Management
    Customer Management
    We work as an extension of your internal customer care team with the objective of improving customer delight. Our Customer Management Services range from responding to stakeholder queries and complaints in social media to generating insights related to your products, services and customer care.
  • Campaign Analytics
    Campaign Analytics
    Launched a new product? Running an online contest? Created a new Television Commercial? And you want to know what your consumers think? Germin8's Campaign Analytics services help measure the impact of your communication by analysing social media conversation to provide you with real time insights on what's working and what's not.
  • Lead Generation
    Lead Generation
    Germin8 helps you identify conversations where authors have directly or indirectly expressed an intent to buy or are looking for a product/service that you have to offer. With a prequalified lead, your sales team can now engage with them and close deals with a much higher strike rate.
  • Industry & Competitive
    Industry & Competitive Analysis
    Analyse what stakeholders are saying about your competitors to assess & benchmark strengths and weaknesses of your products & services, and to know how your brand fares against your competitors on key industry-specific parameters.
  • Category Research
    Category Research
    Germin8's Category Research reports help you understand key attitudes, concerns, themes and needs that consumers express in social media, for a specific product category. These insights are then used by Marketing teams to improve communication strategies, augment existing products, or develop new products & services.
  • Customer Satisfaction
    Customer Satisfaction
    Germin8's Customer Satisfaction Solution helps you calculate the customer satisfaction for your brand and competitors on each customer touchpoint and experience driver as expressed in customer feedback shared online in social media. This helps you benchmark yourself against your competitors in terms of customer experience, and also provides you with insights on areas that need the most attention.
  • Influencer Engagement
    Influencer Engagement
    We help you run an influencer engagement campaign right from identifying the right users to, to managing their participation and measuring the effectiveness of the campaign. Germin8's algorithms ensure the right selection of social media users who are most influential for your product category and most engaged engaged with your brand.
  • Due Diligence
    Due Diligence
    If you are conducting a due diligence on a B2C brand, Germin8's social media insights report will help you understand the strength of that brand versus its competitors, key brand associations and consumer sentiment on product and service metrics. This will help you understand key opportunities and risk associated with the brand before you decide on partnering or investing.


We partner with some of the world's leading branding, market research, analytics & consulting companies to deliver a variety of bespoke solutions.


Say Hello!

Get in touch for any queries

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Call Germin8 +91-22-4006-4550 / 51 / 52,
+91-22-4006-4553 (Fax)

Mail Germin8 contact@germin8.com

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501/502 Eco House,
Vishveshwar Colony, Off Aarey Road,
Goregaon (E), Mumbai 400 063,

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